Advertising Campaigns
Most people when searching for a product or service online will use one of the major search engines, Google is the biggest and a word we use in every day life it seems. Others include Bing which is now the default search engine for computers sold with Windows 7 operating systems, Yahoo and MSN.
The top 3 results in any search along with the results in the right hand column are what as known as 'Sponsored Ads'. Anyone with a website can pay to be listed in these result slots. The amount you pay depends on a number of factors, mainly the amount of competition there is on your key word / phrase.
For example if you use the key phrase 'mobile phones' you will come up against many competitors and thus the amout you have to bid/pay for every click goes up... which means your spending goes up! If however your key phrase was 'teeth whitening in Bournemouth' the number of competitors is reduced and thus the price remains low.
You may want your website to be listed in the search results straight away so you can start making money from your website so often this type of campaign, know as a 'Pay Per Click (PPC)' is the answer. Google is more expensive than Bing, Yahoo & MSN but the number of people you reach with your website is larger due to market share.
If you already have a website and are using a Google PPC campaign we can help you transfer those campaigns over to Bing, Yahoo & MSN so you can be seen on those search engines too! They are often cheaper on a per click basis. We will automatically copy those campaigns over for you so you don't have to spend hours doing it yourself.
With any Pay Per Click or PPC campaign the key factor is understanding your business and understanding your objectives. As part of our pay per click management service we will take you through an initial brief, review any previous data, discuss your business and industry and understand your objectives in order to deliver optimum PPC management and ROI (return on investment).
The rest of the search results on search engines (after the top 3) are known as 'Natural Listings' these listings cost you nothing and so any website that is to be successful must strive to appear in these postions, preferably as high up as possible. There is no amount of money that can get you hign up in the search engine rankings, instead a well built website that contains plenty of topical content and information will be regarded by the search engines as a good result for a user searching for a particular term and present them with your website as a suggestion. This process is called Search Engine Optimisation or SEO and we discuss our SEO services here.
If you already have a website and would like us to setup or manage your PPC campaigns we will happily come and discuss your needs with you and use our expertise & experience to develop a high performance PPC campaign.
We hope to hear from you soon!
